#WorldPublicTransportDay

17 April

Welcome to the Toolkit!

World Public Transport Day is for everyone. However much time, budget or resource you have, there’s a way to take part. The Campaign Toolkit comes in two parts. You can start small with a few ready-to-use social graphics. Or go further with our full campaign toolkit, packed with ideas, assets and guidance.

However you join in, you’re part of the global celebration.

Show your support on social media

We'd love it if people all around the world showed their support for World Public Transport Day. One quick and easy way to do this is to share a post (or 10!) on your social media channels. We have a set of easy to use social media graphics to help you get started.

Download

Get access to the full campaign toolkit

The Campaign Toolkit contains everything you need to take part in World Public Transport Day. With an outline of objectives, suggested target audiences, mobilisation strategy and activation ideas, it's designed to support you with campaign planning, whatever your. level of involvement. It also holds all the the tools you need to roll out your campaign – messaging, ready to use social media captions, press releases and more.

How to use this toolkit

Adobe users

We have created a set of Adobe Illustrator artboards that can be used, edited, resized and re-purposed to create your own artwork. 

Canva users

We have set up Canva templates for you to edit and resize to your own requirements. Download the Campaign Identity Guidelines below for links to all of the templates on page 60.

General users

We have created a set of ready-to-use files, such as logos, that can be easily inserted into your own documents.

Inspiration

From quick wins to going all out there are lots of ways to get involved with World Public Transport Day. Our inspiration guide has lots of ideas to help you get started. You can also access the full Campaign Toolkit for a more comprehensive guide.
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Man with branded tote bag looking at mobile phone
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Example of branded bookmark
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Back of man wearing a branded sweatshirt
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Branded handgrips used on buses and rail transport
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Examples of stickers on a laptop case
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examples of badges pinned to a shirt
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Example of a branded page layout on a mobile phone screen
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Tram / transit coaches shown how they might look wrapped in branding